When you need it to be big, really big.
Sometimes a brochure or flyer is just too small. Sometimes you need to upsize. Large format design requires a specialized skill set that not only includes the knowledge of how to prepare the artwork for proper production, but also the experience of knowing how to create a design that will work on an oversized, perhaps irregular-shaped, three-dimensional display surface. It’s a complex and intricate process that requires planning and precision – you wouldn’t want to entrust this kind of work to just anybody.